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In 1947, the company started
building cars as well. Because of this, Saab naturally applied
many of the skills and principles learned in aircraft production
to building cars.
The very first Saab - The Saab 92 Introduced in
December 1949
This ability to think laterally, explored new
possibilities and apply ideas from one business to another is a
classic part of Saab's engineering tradition. Today, we are
inspired by this heritage. echoes of it can be found in our
vehicles - in the efficient use of materials, aerodynamic forms
and state-of-the-art technology. Our philosophy of building the
car around the driver, like a cockpit, also comes out of our
aircraft heritage.
Innovative car concepts
For more then 50 years, Saab
has offered sporty, yet functional cars for drivers who are
looking for an alternative to the mainstream, mass-marketed
brands. Progressively designed and packed with clever features,
Saab cars have longer been associated with an intelligent,
innovative approach.
Thinking differently
When others have claimed that
something is impossible, Saab has dared to differ. And, as it
turns out, the creative spark - combined with a resourceful,
inventive way of thinking - has proven the impossible to be
possible. Over the years, this "what if" approach has led to a
number of industry firsts in terms of safety, control, handling,
design and turbocharged performance.
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